bird's eye brew

conceptual project: branding, package design, collateral, website

 

Bird’s Eye Brew is a fictitious brewing house based in British Columbia that doesn’t take itself too seriously. Out-of-the-box flavours are backed by solild, simple, graphic mascots. Packaging showcases a bottle shape that mimics a bird’s body with its curves with colours that will catch your eye on the shelves.

The company is based on fun, which is why extra collateral includes sweatshirts for the house parties, posters for your fridge and coasters for the bars. Bird’s Eye Brew focuses on landing lasting relationships with its customers so a sense of timelessness can be seen in the simple typography treatment and bold clean logo.